商务英语专业课程教学大纲汇编
更新日期:2012-11-14
商务英语专业课程教学大纲汇编
“综合商务英语1”课程教学大纲
教研室主任:王帅 笔人:王帅
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:综合商务英语1
课程编号:222001
英文名称:Business English: An Integrated Course 1
课程类型:专业基础课(请按我校教学计划安排表中的课程类型进行规范填写,即填写公共基础课、学科基础课、专业基础课、专业方向限选课、专业任选课、公共选修课等)
总 学 时:108 理论学时:108 实验学时:
学 分:6
开设专业:商务英语专业
先修课程:无
二、课程任务目标
(一)课程任务
本课程是一门商务英语专业基础入门课程,强调打好扎实的语言基本功,兼顾商务专业素质与人文素养的同步提升。本课程注重语言、文化与商务有机融合,注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样,有助于训练学生交际能力、自主学习能力和合作学习能力。每个单元都有三篇相关主题的文章,紧扣社会热点话题,难度合理递增,选文思想内涵深刻,可读性强,充分反映经济全球化时代的特点。同时配备丰富的视频材料可增加语言学习的趣味性和输入的有效性,调动学生课堂参与的积极性。
(二)课程目标
在学完本课程之后,学生能够:
1. 掌握商务环境中经常使用的商业术语、词汇及其常用表达方式;
2. 了解并熟悉网络、商业环境、商务礼仪、交通物流、经营管理、金融财务、商业惯例等方面的基础知识;
3. 了解不同国家的文化,尤其是商业文化及习俗;
4. 能够将语言技能、商务知识及文化知识相结合,具备跨文化的商务沟通能力。
三、教学内容和要求
(一)理论教学的内容及要求
Unit 1 The World Wide Web
1. Understand the main idea of the three texts and establish the link among them;
2. Have a general understanding of e-business and e-commerce;
3. Develop a banlanced perspective on the merits and weaknesses of e-business;
4. Understand and use the expressions picked from the text.
Unit 2 Dress for Success
1. Understand the main idea of the three texts and establish the link among them;
2. Compare and comment on different opinions and make their own judgement;
3. Realize the influence of stereotypical image in people’s life;
4. Understand and use the expressions picked from the text.
Unit 3 On the Road
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of roles played by the rail, the car; and the bicycle respectively in transport system;
3. Talk about bicycle culture and car culture in China and their impacts on our lives, society, environment and economy;
4. Understand and use the expressions picked from the text.
Unit 4 Empire of Wealth
1. Understand the main idea of the three texts and establish the link among them;
2. Have an understanding of satire, its main features and function;
3. Understand the notion keeping-up-with-the-Joneses and its impact on consumption and social hierarchy;
4. Understand and use the expressions picked from the text.
Unit 5 The Reality of Success in Business
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of defining charaters of American people;
3. Get to know Chinese negotiating style;
4. Understand and use the expressions picked from the text.
Unit 6 You Are What You Eat
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of healthy diet, and different food cultures;
3. Realize the significance of independent thinking and form their own opinion on what to eat and how to eat;
4. Compare the similarities and differences between Chinese and western food cultures.
Unit 7 Is There aGolden Rule in Business?
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of business ethics;
3. Realize the role of ethics in life and business;
4. Understand and use the expressions picked from the text.
Unit 8 Who Has Messed up My Personal Account?
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of troubles caused by credit card tricks
3. Learn Warren Buffet and his investment philosophy;
3. Realize different saving habits of Chinese and American and relevant problems and strategies;
4. Understand and use the expressions picked from the text.
(二)实践教学的内容及要求
Presentation:
了解presentation的作用及方法,学习运用正确的语言表达及恰当的修辞手法,针对某个问题或案例进行口头的分析和讨论。并尝试将课文中的知识运用于案例分析。
四、学时分配
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Unit 1 The World Wide Web |
14 |
7 |
3 |
4 |
|||||
Unit 2 Dress for Success |
12 |
6 |
3 |
2 |
Presentations1 |
||||
Unit 3 On the Road |
14 |
7 |
3 |
3 |
Presentations1 |
||||
Unit 4 Empire of Wealth |
14 |
7 |
3 |
3 |
Presentations1 |
||||
Unit 5 The Reality of Success in Business |
14 |
7 |
3 |
3 |
Presentations1 |
||||
Unit 6 You Are What You Eat |
12 |
6 |
3 |
2 |
Presentations1 |
||||
Unit 7 Is There aGolden Rule in Business? |
14 |
7 |
3 |
4 |
|||||
Unit 8 Who Has Messed up My Personal Account? |
14 |
7 |
3 |
3 |
Presentations1 |
||||
合 计 |
108 |
54 |
24 |
24 |
6 |
||||
五、考核说明
本课程采用闭卷考试和presentation相结合的方式进行考核,其中闭卷考试成绩占70%,presentation的成绩占30%。
六、主要教材及教学参考书目
(本项编写要求:写明教材及主要教学参考书目的编著者、书名、出版社、出版时间)
(一)主要教材
许德金主编《商务英语综合教程(1)》,上海外语教育出版社2010年版;
(二)主要参考书目
1. 蔡芸主编《商务英语综合教程1》,高等教育出版社2008年版;
2. 科顿(英)等编,《体验商务英语》改编组改编《体验商务英语综合教程1》,高等教育出版社2012年版。
“商务英语综合教程2”课程教学大纲
教研室主任:王帅 执笔人:王燕
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:商务英语综合教程
课程编号:222002
英文名称:Business English: An Integrated Course
课程类型:专业基础课
总 学 时:108 理论课时 108 实践课时
学 分:6
开设专业:商务英语专业
先修课程:
二、课程任务目标
(一)课程任务
本课程是一门商务英语专业基础课,也是商务英语专业学生学习和掌握在全球经济一体化下,商务知识和商务技能的基础课程。本课程的任务是通过系统学习商务知识使学生对商务语言,商务知识和商务文化有一个全面了解,并熟悉全球经济环境、市场竞争理念、企业管理等方面专业表达,为下一步学习更微观、更具体的课程打下基础。本课程的讲授是理论知识,实践体验,课堂辩论和案例分析相结合的方式,为学生在以后的国际商务工作中打下坚实的知识储备和应用能力。
(二)课程目标
在学完本课程之后,学生能够:
1. 对商务语言的运用及听、说、读、写、译达到专业四级的水平;
2. 了解全球经济一体化背景下,中外商务文化的不同,认识到文化在商务活动的重要性;
3. 根据所学的商务知识进行案例分析;
4. 在实际的商务活动中,把所学知识与实践巧妙结合,学以致用。
三、教学内容和要求
(一)理论教学的内容及要求
Unit 1 The Business of Language and Language of Business
Part One
Activation
Part Two
Text I A world empire by other means
Part Three
Text II Talking business? Watch your language
Part Four
Text III English, language of lost chances: the curse of not having to learn
another tongue to get by is costing us dear
Part Five
Language focus
Unit 2 A Flat World
Part One
Activation
Part Two
Text I The drawbacks of cultural globalization
Part Three
Text II The business context in inter-cultural communication
Part Four
Text III The Gods of wealth
Part Five
Language focus
Unit 3 College Education:Searching for a Change
Part One
Activation
Part Two
Text I Universities and their function
Part Three
Text II The case method of Harvard Business School
Part Four
Text III Baccalaureate address to class of 2008
Part Five
Unit 4 Road to Urbanization
Part One
Activation
Part Two
Text I Shop talk
Part Three
Text II The Starbucks effect: Do retail chains really boost real estate values?
Part Four
Text III The forbidden city and city planning of ancient China
Part Five
Language focus
Unit 5 The Economic Transformation of the World:From Europe to China
Part One
Activation
Part Two
Text I The myth of Renaissance in Europe
Part Three
Text II Financial legislations in the first hundred days
Part Four
Text III Chang family: combining Confucianism and commerce
Part Five
Language focus
Unit 6 Science and Technology Harnessed?
Part One
Activation
Part Two
Text I The moral challenge of modern science
Part Three
Text II Unbound the future the Nanotechnology revolution
Part Four
Text III Innovation and management
Part Five
Language focus
Unit 7 For Whom the Bell Tolls?
Part One
Activation
Part Two
Text I The day after tomorrow
Part Three
Text II The commons
Part Four
Text III Lessons from the past
Part Five
Language focus
Unit 8 Supply and Demand
Part One
Activation
Part Two
Text I Tickets? Supply meets demand on sidewalk
Part Three
Text II Adam Smith's relevance for 1976
Part Four
Text III Work and spend
Part Five Language focus
(二)实践教学的内容及要求
1.商务语言
了解商务语言在不同国家的不同,特别是在以英语为母语的国家英语表达的不同,如英美表达的差异,及英语成为全球化语言的战略意义
2.商务文化
通过守时这一课堂任务,深入实践了解不同国家的人在商务活动中对时间的不同要求,分析不同背后的文化内涵。
3. 商务管理
通过采访不同管理层及不同国别的管理人员,分析在管理层面各国的管理文化差异
四、学时分配
章 次 |
||||||||
小计 |
讲授 |
实践 |
习题 |
讨论 |
课外 |
备 注 |
||
Unit 1 The Business of Language and Language of Business |
4 |
2 |
2 |
1 |
||||
Unit 2 A Flat World |
5 |
2 |
1 |
1 |
||||
Unit 3 College Education:Searching for a Change |
5 |
2 |
1 |
1 |
1 |
|||
Unit 4 Road to Urbanization |
5 |
2 |
1 |
1 |
1 |
|||
Unit 5 The Economic Transformation of the World:From Europe to China |
5 |
2 |
1 |
1 |
1 |
|||
Unit 6 Science and Technology Harnessed? |
4 |
2 |
1 |
1 |
||||
Unit 7 For Whom the Bell Tolls? |
4 |
2 |
1 |
1 |
||||
Unit 8 Supply and Demand |
5 |
2 |
1 |
1 |
1 |
|||
合 计 |
36 |
16 |
9 |
8 |
3 |
五、考核说明
考核成绩应由平时成绩和期末考试成绩组成,平时成绩占30%,期末考试成绩占70%;平时成绩主要以学生平时出勤率、作业、课堂讨论的情况以及平时测验成绩等综合评定。考核成绩中理论知识考核成绩和实践技能考核成绩应与人才培养方案中本门课程理论教学和实践教学学时分配比例一致。
六、主要教材及教学参考书目
(一)主要教材
王立非等《商务英语综合教程2》,上海外语教育出版社2012年版;
(二)主要参考书目
Anne Williams 《新编剑桥商务英语》经济科学出版社 2004年版
Graham Tullis 《新视野商务英语》外语教育与研究出版社 2004年版
“综合商务英语3”课程教学大纲
教研室主任:王帅 执笔人:王帅
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:综合商务英语3
课程编号:222003
英文名称:Business English: An Integrated Course 3
课程类型:专业基础课(请按我校教学计划安排表中的课程类型进行规范填写,即填写公共基础课、学科基础课、、专业方向限选课、专业任选课、公共选修课等)
总 学 时:108 理论学时:108 实验学时:
学 分:6
开设专业:商务英语专业
先修课程:综合商务英语1、综合商务英语2
二、课程任务目标
(一)课程任务
(本项编写要求:写明该课程的性质和任务)
本课程是一门商务英语专业基础课程,着重打牢语言基本功,商务英语专业素质与人文素质并重。本课程强调语言、文化与商务三者的有机融合,培养学生的跨文化交际能力,同时兼顾同其他商务英语技能课程和商务专业课程的衔接。每单元紧扣社会热点话题,兼顾语言学习、商务通识、外国文化、中国文化,训练学生的交际能力和合作学习能力,同时突出多媒体技术的应用,加大语言学习的趣味性和输入的有效性,能调动学生课堂参与的积极性。
(二)课程目标
(本项编写要求:写明学生在知识和能力方面应达到的目标要求)
在学完本课程之后,学生能够:
1. 掌握商务环境中经常使用的商业术语、词汇及其常用表达方式;
2. 学习各种文体的英语写作并掌握一定的写作技巧及修辞手法;
2. 了解并熟悉旅游、生态环境保护、社会关系、就业与社会保障、文学艺术等知识产业等方面的基础知识;
3. 了解不同国家的文化,尤其是商业文化及习俗;
4. 能够将语言技能、商务知识及文化知识相结合,具备跨文化的商务沟通能力。
三、教学内容和要求
(一)理论教学的内容及要求
(本项编写要求:以基本内容为主线,对各知识点分按“了解”、“理解”、“掌握”三个层次提出要求,并说明教学重点及难点)
Unit 1 Travel Broadens the Mind
1. Understand the main idea of the three texts and establish the link among them;
2. Understand different cultures they may encouter in travel;
3. Realize the importance of ecotourism;
4. Have a basic understanding about European vacation culture;
5. Understand and use the pxpressions picked from the texts.
Unit 2 Hom!Sweet Home!
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of the family-related social issues;
3. Understand the function of narrative in argumentation and write narrative argument;
4. Get to know some solutions to real life situations;
5. Understand the key business concept and apply it into case study.
Unit 3 Welfare Is the Better Part of Well-being
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of the welfare state and health care;
3. Realize the role of labor laws and Medicare;
4. Apply principles in the texts to write a report on the result of a case study.
Unit 4 You Can Make Your Life a Bed of Roses
1. Understand the main idea of the three texts and establish the link among them;
2. Understand the key business concept and apply it into case study;
3. Understand and use the pxpressions picked from the texts.
Unit 5 From the Sublime to the Popular
1. Understand the main idea of the three texts and establish the link among them;
2. Have a primary understanding of the cinema as an industry and cinephilia;
3. Realize the role of distribution in the filmmaking process;
4. Understand and use the pxpressions picked from the texts.
5. Apply principles in the texts to write a report on the result of a case study.
Unit 6 Can Art Be Commercialized?
1. Understand the main idea of the three texts and establish the link among them;
2. Read critically and evaluate the argument of the texts;
3. Learn to use digital resources to search for academic publications;
4. Realize the interaction between art and social backgrounds and the consequent development of artistic notions;
5. Understand and use the pxpressions picked from the texts.
6. Apply principles in the texts to do a group research and write a report in a formal academic style.
Unit 7 When Literature Meets Business
1. Understand the meaning of the literature of Knowledge and the literature of Power as defined in the text, and the main features which distinguish the one from the other;
2. Understand the main idea of the three texts and establish the link among them;
3. Be familiar with the rhetoric devices the author adopts to illustrate the different functions of the two ;
4. Understand and use the pxpressions picked from the texts.
Unit 8 You Reap What You Peddle
1. Understand the main idea of the three texts and establish the link among them;
2. Understand and use the pxpressions picked from the texts;
3. Have a primary understanding of public relations and its application in commerce;
4. Have a clear idea of the several approaches of opening an article;
5. Understand the key business concept and apply it into case study.
(二)实践教学的内容及要求
(本项编写要求:如该课有实验、上机、设计等环节,请注明环节名称和要求)
1. Presentation
了解presentation的作用及方法,学习运用正确的语言表达及恰当的修辞手法,针对某个问题或案例进行口头的分析和讨论。并尝试将课文中的知识运用于案例分析。
2. 商务写作
了解议论文及报告的概念、用途及格式,学习运用正确的语言表达及恰当的修辞手法,针对某个问题或案例进行书面的分析和讨论。并尝试将课文中的知识进行灵活运用。
四、学时分配
(本项编写要求:按章节简要编写各教学环节的学时分配)
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Unit 1 Travel Broadens the Mind |
14 |
7 |
3 |
3 |
Presentations1 |
||||
Unit 2 Home! Sweet Home! |
12 |
6 |
3 |
2 |
Presentations1 |
||||
Unit 3 Welfare Is the Better Part of Well-being |
14 |
7 |
3 |
3 |
Writing 1 |
||||
Unit 4 You Can Make Your Life a Bed of Roses |
12 |
6 |
3 |
2 |
Presentations1 |
||||
Unit 5 From the Sublime to the Popular |
14 |
7 |
3 |
3 |
Presentations1 |
||||
Unit 6 Can Art Be Commercialized? |
14 |
7 |
3 |
3 |
Writing 1 |
||||
Unit 7 When Literature Meets Business |
14 |
7 |
3 |
3 |
Presentations1 |
||||
Unit 8 You Reap What You Peddle |
14 |
7 |
3 |
3 |
Presentations1 |
||||
合 计 |
108 |
54 |
24 |
22 |
8 |
||||
五、考核说明
(本项编写要求:说明本课程所采用的考核方法,如闭卷、开卷、考试、考查等;说明本课程成绩评定的方法,如期末考试与平时成绩的在总评成绩中的百分比例等)
本课程采用闭卷考试与presentation+writing相结合的方式进行期末考核,其中闭卷考试成绩占70%,presentation和writing的成绩共占30%。
六、主要教材及教学参考书目
(本项编写要求:写明教材及主要教学参考书目的编著者、书名、出版社、出版时间)
(一)主要教材
王彦主编《商务英语综合教程(3)学生用书》,上海外语教育出版社2011年版。
(二)主要参考书目
1.蔡芸主编《商务英语综合教程3》,高等教育出版社2009年版;
2.科顿、法尔维、肯特(英) 编,《体验商务英语》改编组改编《体验商务英语综合教程3》,高等教育出版社,2005年版。
“商务英语综合教程4”课程教学大纲
教研室主任:王帅 执笔人:王燕
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:商务英语综合教程
课程编号:222004
英文名称:Business English: An Integrated Course
课程类型:专业基础课
总 学 时:108 理论课时 108 实践课时 0
学 分:6
开设专业:商务英语专业
先修课程:
二、课程任务目标
(一)课程任务
本课程是一门商务英语专业基础课,也是商务英语专业学生学习和掌握在全球经济一体化下,商务知识和商务技能的基础课程。本课程的任务是通过系统学习商务知识使学生对商务语言,商务知识和商务文化有一个全面了解,并熟悉全球经济环境、市场竞争理念、企业管理等方面专业表达,为将来参加商务活动和商务工作打下基础。本课程的讲授是理论知识,实践体验,课堂辩论和案例分析相结合的方式,为学生在以后的国际商务工作中打下坚实的知识储备和应用能力。
(二)课程目标
在学完本课程之后,学生能够:
1. 对商务语言的运用及听、说、读、写、译达到专业四八级的水平;
2. 了解全球经济一体化背景下,中外商务文化的不同,认识到文化在商务活动的重要性;
3. 根据所学的商务知识进行案例分析;
4. 在实际的商务活动中,把所学知识与实践巧妙结合,学以致用。
5. 熟练翻译科技、金融、法律、合同等商务文本。
三、教学内容和要求
(一)理论教学的内容及要求
Unit 1 Media:Fact or Fable
Part One
Activation
Part Two
Text I What makes mainstream media mainstream
Part Three
Text II Media Relations
Part Four
Text III New Media: The Gazillion-Dollar question
Part Five
Language focus
lUnit 2 Originality and Fair Play
Part One
Activation
Part Two
Text I The great seduction
Part Three
Text II Intellectual property: A practice focus
Part Four
Text III Copyright. The creative industries and traditional cultural expressions
Part Five
Unit 3 National Interest in a World Community
Part One
Activation
Part Two
Text I On national prejudices
Part Three
Text II Turn a social problem into wealth
Part Four
Text III Who gains when wealth is evenly distributed?
Part Five
Language focus
Unit 4 Who Wins the Lion's Share
Part One
Activation
Part Two
Text I A matter of sovereignty: What the European Court’s ruling means for the technology industry
Part Three
Text II Antitrust in the European Union: Unchained watchdog
Part Four
Text III The global revival of industrial policy: Picking winners. Saving losers
Part Five
Language focus
Unit 5 Conflict and Compromise
Part One
Activation
Part Two
Text I The coming trade wars
Part Three
Text II China-U.S. Trade law
Part Four
Text III Is a currency war unavoidable?
Part Five
Language focus
Unit 6 Law and Order
Part One
Activation
Part Two
Text I Pressure points
Part Three
Text II War. Embargo of nothing: U.S. sanctions in historical perspecive
Part Four
Text III Four decades of failure: The U.S. embargo against Cuba
Part Five Language focus
Unit 7 The Balance of Power
Part One
Activation
Part Two
Text I The struggle for development
Part Three
Text II Who gains when the Dollar sinks?
Part Four
Text III Is the sun setting on U.S. dominance?
Part Five Language focus
Unit 8 Poor Nations,Rich Nations
Part One
Activation
Part Two
Text I Foreign aid for development assistance
Part Three
Text II Agriculture. Trade and gender
Part Four
Text III Shape of things to come
Part Five Language focus
(二)实践教学的内容及要求
1.商务语言
了解商务语言在不同国家的不同,特别是在以英语为母语的国家英语表达的不同,如英美表达的差异,及英语成为全球化语言的战略意义。
2.商务文化
通过守时这一课堂任务,深入实践了解不同国家的人在商务活动中对时间的不同要求,分析不同背后的文化内涵。
3. 商务管理
通过采访不同管理层及不同国别的管理人员,分析在管理层面各国的管理文化差异。
4. 商务技能
通过情景训练,学生要在以后的商务工作和活动中熟练运用所学知识。
5. 商务翻译
通过口译,笔译的翻译实践训练,能在商务活动和会议中达到即时翻译的水平。
四、学时分配
(本项编写要求:按章节简要编写各教学环节的学时分配)
章 次 |
||||||||
小计 |
讲授 |
实践 |
习题 |
讨论 |
课外 |
备 注 |
||
Unit 1 Media:Fact or Fable |
5 |
2 |
2 |
1 |
||||
Unit 2 Originality and Fair Play |
4 |
22 |
11 |
1 |
||||
Unit 3 National Interest in a World Community |
5 |
2 |
1 |
1 |
1 |
|||
Unit 4 Who Wins the Lion's Share |
5 |
2 |
1 |
1 |
1 |
|||
Unit 5 Conflict and Compromise |
5 |
2 |
1 |
2 |
||||
Unit 6 Law and Order |
5 |
2 |
1 |
1 |
1 |
|||
Unit 7 The Balance of Power |
4 |
2 |
1 |
1 |
||||
Unit 8 Poor Nations,Rich Nations |
4 |
2 |
1 |
1 |
||||
合 计 |
36 |
16 |
9 |
8 |
3 |
五、考核说明
考核成绩应由平时成绩和期末考试成绩组成,平时成绩占30%,期末考试成绩占70%;平时成绩主要以学生平时出勤率、作业、课堂讨论的情况以及平时测验成绩等综合评定。考核成绩中理论知识考核成绩和实践技能考核成绩应与人才培养方案中本门课程理论教学和实践教学学时分配比例一致。
六、主要教材及教学参考书目
主要教材
王立非等《商务英语综合教程4》,上海外语教育出版社2012年版;
(二)主要参考书目
Anne Williams 《新编剑桥商务英语》经济科学出版社 2004年版
Graham Tullis 《新视野商务英语》外语教育与研究出版社 2004年版
“商务知识导读”教学大纲
教研室主任:王帅 执笔人:于红
一、课程基本信息
开课单位:澳门太阳集团网站入口
课程名称:商务知识导读
课程编号:222019
英文名称:Introduction to Business
课程类型:(请按我校教学计划安排表中的课程类型进行规范填写,即公共基础课、学科基础课、专业基础课、教育理论与技能基础课、专业方向限选课、专业任选课、综合素质公选课等七类)
总 学 时: 36 理论学时: 36 实验学时:
学 分:2
开设专业:商务英语
先修课程:无
二、课程任务目标
(一)课程任务
(本项编写要求:写明该课程的性质和任务)
本课程是一门商务英语专业基础必修课程,也是进行下一阶段商务英语专业课的入门课程。本课程的任务是将语言学习放在商务语境环境下,将英语语言和商务领域知识相结合,并使学生在案例分析和小组研讨等练习中提高学生的分析和解决问题的能力。
(二)课程目标
(本项编写要求:写明学生在知识和能力方面应达到的目标要求)
在学完本课程之后,学生能够:
1.了解国际商务知识;
2.能熟悉在商务语境中的英语语言及文化知识;
3.对市场经济及现代工商企业的运作有一个总体印象;
4.熟悉相关领域的基础知识和有关的英译词汇和用语,为下一步学习更微观更深入的专业课程打下基础。
三、教学内容和要求
(一)理论教学的内容及要求
(本项编写要求:以基本内容为主线,对各知识点分按“了解”、“理解”、“掌握”三个层次提出要求,并说明教学重点及难点)
Unit One The Foundations of Business
Chapter One Wants and Needs
1.了解business activities that are used for products and services
2.理解how limited resources relate to wants
3.掌握the differences between wants and needs;
教学重点
1.The differences between wants and needs
2.The steps in a decision-making process
教学难点
1. how does business affect you as a consumer and as a wage earner
Chapter Two Economic Resources and Systems
1. 了解what is economics?
2. 理解the differences between market and command economies
3. 掌握four factors of production
教学重点
1. Four factors of production
教学难点:
1. the differences between market and command economies
Chapter Three Economic Activity and business cycle
1. 了解 the historical basis of economic systems
2. 理解 how economic activity is measured
3. 掌握 how inflation and deflation work; business cycle
教学重点
1. how inflation and deflation work
2. Business cycle
教学难点
1. how economic activity is measured
Chapter Four Business Ethics and Social Responsibility
1. 了解 social responsibilities
2. 理解 why ethical behavior is good for business
3. 掌握 business ethics
教学重点
1. Business ethics,
2. Making decisions on ethical issues
教学难点
1. Making decisions on ethical issues
Unit Two Owning and Operating a Business
Chapter Five Entrepreneurship
1. 了解 the ins and outs of an entrepreneurship
2. 理解 advantages and disadvantages of an entrepreneurship
3. 掌握 how to prepare for your own business
教学重点
1. Advantages and disadvantages of an entrepreneurship
2. How to prepare for your own business
教学难点
1. How to prepare for your own business
Chapter Six Business ownership and operations
1. 了解 alternative ways to do business
2. 理解 types of businesses
3. 掌握 different business ownerships
教学重点
1. different business ownerships
教学难点
1. different business ownerships
Chapter Seven Organization Structure
1. 了解 evaluation of oneself for a managerial position
2. 理解 four functions of management
3. 掌握 three levels of management and compare their responsibilities
教学重点
1. three levels of management and compare their responsibilities
2. four functions of management
教学难点
1. three levels of management and compare their responsibilities
Chapter Eight Leadership in Management
1. 了解 illustrate the advantages of working in teams
2. 理解 qualities needed to be a leader
3. 掌握 three types of leadership
教学重点
1. three types of leadership
2. differences between a manager and a leader
教学难点
1. three types of leadership
Unit Three Managing Resources
Chapter Nine Human Resources Management
1. 了解 the ways an employee’s status might change
2. 理解 ways employees are oriented, trained and evaluated
3. 掌握 how business find new employees
教学重点
1. how business find new employees
2. ways employees are oriented, trained and evaluated
教学难点
1. how business find new employees
Chapter Ten Culture and Diversity in Business
1. 了解 ways in which government and business deal with diversity
2. 理解 how cultural differences affect doing business internationally
3. 掌握 the characteristics of a corporate culture
教学重点
1. the characteristics of a corporate culture
2. how cultural differences affect doing business internationally
教学难点
1. how cultural differences affect doing business internationally
Chapter Eleven
1. 了解 the types of financial records businesses use
2. 理解 different types of budget for managing business finances
3. 掌握 three important aspects of financial planning
教学重点
1. three important aspects of financial planning
教学难点
1. different types of budget for managing business finances
2. the types of financial records businesses use
四、学时分配
(本项编写要求:按章节简要编写各教学环节的学时分配)
章 次 |
各教学环节学时分配 |
|||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
|
Introduction |
2 |
2 |
||||||
Chapter One Wants and Needs |
2 |
2 |
||||||
Chapter Two Economic resources |
2 |
2 |
||||||
Chapter Three Economic activity |
4 |
4 |
||||||
Chapter Four Business ethics |
4 |
4 |
||||||
Chapter Five Entrepreneurship |
2 |
2 |
||||||
Chapter Six Business ownership |
4 |
4 |
||||||
Chapter Seven organizational structure |
2 |
2 |
||||||
Chapter Eight Leadership |
4 |
4 |
||||||
Chapter Nine human resources |
2 |
2 |
||||||
Chapter Ten Culture and Diversity |
4 |
4 |
||||||
Chapter Eleven Managing business Finances |
2 |
2 |
||||||
合 计 |
36 |
36 |
五、考核说明
(本项编写要求:说明本课程所采用的考核方法,如闭卷、开卷、考试、考查等;说明本课程成绩评定的方法,如期末考试与平时成绩的在总评成绩中的百分比例等)
1. 定期课外阅读检查。
2. 课堂报告
2. 每学期进行终结性考试,总成绩为百分制。
3. 学生成绩构成:考试成绩70%+课外阅读10% + 课堂报告10% + 课堂出勤10%。
六、主要教材及教学参考书目
(本项编写要求:写明教材及主要教学参考书目的编著者、书名、出版社、出版时间)
(一)主要教材
商务知识导读. 王燕希. 北京:对外经济贸易大学出版社, 2009;
(二)主要参考书目
商务英语阅读教程. 叶兴国, 谢文怡. 上海:上海外语教育出版社,2010.
商务英语阅读. 李小飞, 祝凤英. 北京:外语教学与研究出版社,2007.
跨文化商务交际. 窦卫霖. 北京:高等教育出版社,2010.
“商务英语阅读1”教学大纲
教研室主任:王帅 执笔人:于红
一、课程基本信息
开课单位:澳门太阳集团网站入口
课程名称:商务知识导读
课程编号:222020
英文名称:Introduction to Business
课程类型:(请按我校教学计划安排表中的课程类型进行规范填写,即公共基础课、学科基础课、专业基础课、教育理论与技能基础课、专业方向限选课、专业任选课、综合素质公选课等七类)
总 学 时: 36 理论学时: 36 实验学时: 课外学时:
学 分:2
开设专业:商务英语
先修课程:商务知识导读
二、课程任务目标
(一)课程任务
(本项编写要求:写明该课程的性质和任务)
本课程是一门商务英语专业基础必修课程,也是进行下一阶段商务英语专业课的入门课程。本课程的任务是将语言学习放在商务语境环境下,将英语语言和商务领域知识相结合,并使学生在案例分析和小组研讨等练习中提高学生的分析和解决问题的能力。
(二)课程目标
(本项编写要求:写明学生在知识和能力方面应达到的目标要求)
在学完本课程之后,学生能够:
1.了解国际商务知识;
2.能熟悉在商务语境中的英语语言及文化知识;
3.对市场经济及现代工商企业的运作有一个总体印象;
4.熟悉相关领域的基础知识和有关的英译词汇和用语,为下一步学习更微观更深入的专业课程打下基础。
三、教学内容和要求
(一)理论教学的内容及要求
(本项编写要求:以基本内容为主线,对各知识点分按“了解”、“理解”、“掌握”三个层次提出要求,并说明教学重点及难点)
Unit One The Foundations of Business
Chapter One Wants and Needs
4.了解business activities that are used for products and services
5.理解how limited resources relate to wants
6.掌握the differences between wants and needs;
教学重点
3.The differences between wants and needs
4.The steps in a decision-making process
教学难点
1. how does business affect you as a consumer and as a wage earner
Chapter Two Economic Resources and Systems
1. 了解what is economics?
2. 理解the differences between market and command economies
3. 掌握four factors of production
教学重点
1. Four factors of production
教学难点:
1. the differences between market and command economies
Chapter Three Economic Activity and business cycle
1. 了解 the historical basis of economic systems
2. 理解 how economic activity is measured
3. 掌握 how inflation and deflation work; business cycle
教学重点
1. how inflation and deflation work
2. Business cycle
教学难点
1. how economic activity is measured
Chapter Four Business Ethics and Social Responsibility
1. 了解 social responsibilities
2. 理解 why ethical behavior is good for business
3. 掌握 business ethics
教学重点
1. Business ethics,
2. Making decisions on ethical issues
教学难点
1. Making decisions on ethical issues
Unit Two Owning and Operating a Business
Chapter Five Entrepreneurship
1. 了解 the ins and outs of an entrepreneurship
2. 理解 advantages and disadvantages of an entrepreneurship
3. 掌握 how to prepare for your own business
教学重点
1. Advantages and disadvantages of an entrepreneurship
2. How to prepare for your own business
教学难点
1. How to prepare for your own business
Chapter Six Business ownership and operations
1. 了解 alternative ways to do business
2. 理解 types of businesses
3. 掌握 different business ownerships
教学重点
1. different business ownerships
教学难点
1. different business ownerships
Chapter Seven Organization Structure
1. 了解 evaluation of oneself for a managerial position
2. 理解 four functions of management
3. 掌握 three levels of management and compare their responsibilities
教学重点
1. three levels of management and compare their responsibilities
2. four functions of management
教学难点
1. three levels of management and compare their responsibilities
Chapter Eight Leadership in Management
1. 了解 illustrate the advantages of working in teams
2. 理解 qualities needed to be a leader
3. 掌握 three types of leadership
教学重点
1. three types of leadership
2. differences between a manager and a leader
教学难点
1. three types of leadership
Unit Three Managing Resources
Chapter Nine Human Resources Management
1. 了解 the ways an employee’s status might change
2. 理解 ways employees are oriented, trained and evaluated
3. 掌握 how business find new employees
教学重点
1. how business find new employees
2. ways employees are oriented, trained and evaluated
教学难点
1. how business find new employees
Chapter Ten Culture and Diversity in Business
1. 了解 ways in which government and business deal with diversity
2. 理解 how cultural differences affect doing business internationally
3. 掌握 the characteristics of a corporate culture
教学重点
1. the characteristics of a corporate culture
2. how cultural differences affect doing business internationally
教学难点
1. how cultural differences affect doing business internationally
Chapter Eleven
1. 了解 the types of financial records businesses use
2. 理解 different types of budget for managing business finances
3. 掌握 three important aspects of financial planning
教学重点
1. three important aspects of financial planning
教学难点
1. different types of budget for managing business finances
2. the types of financial records businesses use
四、学时分配
(本项编写要求:按章节简要编写各教学环节的学时分配)
章 次 |
各教学环节学时分配 |
|||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
|
Introduction |
2 |
2 |
||||||
Chapter One Wants and Needs |
2 |
2 |
||||||
Chapter Two Economic resources |
2 |
2 |
||||||
Chapter Three Economic activity |
4 |
4 |
||||||
Chapter Four Business ethics |
4 |
4 |
||||||
Chapter Five Entrepreneurship |
2 |
2 |
||||||
Chapter Six Business ownership |
4 |
4 |
||||||
Chapter Seven organizational structure |
2 |
2 |
||||||
Chapter Eight Leadership |
4 |
4 |
||||||
Chapter Nine human resources |
2 |
2 |
||||||
Chapter Ten Culture and Diversity |
4 |
4 |
||||||
Chapter Eleven Managing business Finances |
2 |
2 |
||||||
合 计 |
36 |
36 |
五、考核说明
(本项编写要求:说明本课程所采用的考核方法,如闭卷、开卷、考试、考查等;说明本课程成绩评定的方法,如期末考试与平时成绩的在总评成绩中的百分比例等)
1. 定期课外阅读检查。
2. 课堂报告
2. 每学期进行终结性考试,总成绩为百分制。
3. 学生成绩构成:考试成绩70%+课外阅读10% + 课堂报告10% + 课堂出勤10%。
六、主要教材及教学参考书目
(本项编写要求:写明教材及主要教学参考书目的编著者、书名、出版社、出版时间)
(一)主要教材
商务知识导读. 王燕希. 北京:对外经济贸易大学出版社, 2009;
(二)主要参考书目
商务英语阅读教程. 叶兴国, 谢文怡. 上海:上海外语教育出版社,2010.
商务英语阅读. 李小飞, 祝凤英. 北京:外语教学与研究出版社,2007.
跨文化商务交际. 窦卫霖. 北京:高等教育出版社,2010.
“商务英语阅读2”课程教学大纲
教研室主任:王帅 执笔人:吕会芹
一、课程基本信息
开课单位:澳门太阳集团网站入口
课程名称:商务英语阅读2
课程编号:222021
英文名称:Business Leader Reading
课程类型:专业基础课
总 学 时:36 理论学时:36 实验学时:
学 分:2
开设专业:英语商务专业;英语商务方向
先修课程:商务英语导读
二、课程任务目标
(一)课程任务
本课程以阅读实践为主,通过课上阅读技巧与商务英语文本阅读的结合,以及学生对阅读实践进行的互动式反馈,使学生在提高阅读技能的基础上,熟悉掌握本教程涵盖“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“商务名人轶事”等多种方面的商务知识的阅读内容。
(二)课程目标
通过对学生进行各种阅读和逻辑推导方面的技巧训练,使学生在大量阅读商务英语文本的基础上,进一步提高学生的英语阅读质量和速度。同时,使学生进一步熟悉并掌握商务英语术语和常见表述方法,进一步拓展商务英语知识面。
三、教学内容和要求
《领先商务英语阅读2》共16个单元,每个单元设A、B两篇课文,内容包括“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“商务名人轶事”等多种方面的商务知识。每周两课时教学内容包括:上周学生课外商务阅读效果反馈,规定时间内阅读课文A并处理课后练习题,规定时间内阅读课文B并处理课后练习题。
本教程每单元的两篇课文都与商务领域的某一方面相关, 且本册语言技能训练和商务文化知识按照1:1的比率分配。以此为原则,并本着商务英语阅读课程的任务和目标,现制定教学要求如下:
1. 课堂教学应采取以学生为中心教师为引导的互动式教学方法,通过进行一系列阅读+讨论的课堂活动,调动学生积极性,提高学生阅读效率,增加学生阅读兴趣。
2. 教师应引导学生灵活运用英语阅读技巧,包括获得生词的语境意义,理解长句难句,把握主题与大意,辨识阅读材料的组织范式,掌握材料的整体结构,快速阅读技巧,以及逻辑思辨能力。提醒学生根据不同材料调整自己的阅读目的、阅读方法和阅读速度。
3. 教师应引导并要求学生注重学习商务领域的术语和常用表述,并要求学生在课下进行拓展阅读,课上进行成果反馈,在学生阅读成果互相交流中,进一步强化本教程的商务专业性。
根据教学任务和目标以及具体的教学要求,本教程的重点体现在两个方面,且二者并重。一个是加强阅读技能训练以提高阅读质量和阅读效率;一个是加强商务方面的术语和常见表述方法的学习与实践。而本教程的难点,由本教程性质决定着,则体现在课上和课下的阅读过程中,搜集和学习与商务有关的英语术语与常见表述。
四、学时分配
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Unit 1: E-commerce (I) |
2 |
2 |
|||||||
Unit 2: Intercultural Etiquette |
2 |
2 |
|||||||
Unit 3: Global Brands |
2 |
2 |
|||||||
Unit 4: Online Security |
2 |
2 |
|||||||
Unit 5: Cultural Differences |
2 |
2 |
|||||||
Unit 6: Corporate Security |
2 |
2 |
|||||||
Unit 7: Career Planning |
2 |
2 |
|||||||
Unit 8: Corporate Management |
2 |
2 |
|||||||
Unit 9: Credit Cards |
2 |
2 |
|||||||
Unit 10: Career Shift |
2 |
2 |
|||||||
Unit 12: Leadership(I) |
2 |
2 |
|||||||
Unit 11: E-commerce (II) |
2 |
2 |
|||||||
Unit 13: Trade Protectionism |
2 |
2 |
|||||||
Unit 14: Leadership (II) |
2 |
2 |
|||||||
Unit 15: Effective Communication |
2 |
2 |
|||||||
Unit 16: Motivation |
2 |
2 |
|||||||
合 计 |
32 |
32 |
|||||||
五、考核说明
本课程按100分记成绩,共2个学分, 本课程的考核采取两种形式:形成性考核和课程终结性考试。具体评价方案:形成性考核(50%)+课程终结性考试(50%)=考试总成绩(100%)。
1、形成性考核(50%)
形成性考核是对学生学习过程和阶段性学习效果的综合评价,包括学生参与各项教学活动和自主学习活动的情况以及阶段性的学习进展情况。 形成性考核成绩占总成绩的50%,构成方式为:学生寒假作业20%+平时作业20%+期中测验10%
2、终结性考试(50%)
本课程的终结性考试按教学大纲的要求进行。考试形式为闭卷考试,考试时间为120分钟。满分为100分,由任课教师命题,考试内容以笔试为主。商务英语阅读课的测试内容包括学生在本学期应掌握的商务英语知识、阅读技巧、术语、写作方法等。
六、主要教材及教学参考书目
(一)主要教材
1.潘慧霞编《商务英语教程》,高等教育出版社,2010年出版。
(二)主要参考书目
1. 王朝晖. 商务英语阅读. 北京: 对外经济贸易大学出版社, 2006.
2. 刘法公. 国际商务英语阅读. 国防工业出版社, 2006.
3. 翁凤翔. 当代国际商务英语阅读. 上海交大, 2007.
“商务英语阅读3”课程教学大纲
教研室主任:王帅 执笔人:吕会芹
一、课程基本信息
开课单位:澳门太阳集团网站入口
课程名称:商务英语阅读3
课程编号:222022
英文名称:Business Leader Reading3
课程类型:专业基础课
总 学 时:36 理论学时:36 实验学时:
学 分:2
开设专业:英语商务专业;英语商务方向
先修课程:商务英语导读
二、课程任务目标
(一)课程任务
本课程以阅读实践为主,通过课上阅读技巧与商务英语文本阅读的结合,以及学生对阅读实践进行的互动式反馈,使学生在提高阅读技能的基础上,熟悉掌握本教程涵盖“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“商务名人轶事”等多种方面的商务知识的阅读内容。
(二)课程目标
通过对学生进行各种阅读和逻辑推导方面的技巧训练,使学生在大量阅读商务英语文本的基础上,进一步提高学生的英语阅读质量和速度。同时,使学生进一步熟悉并掌握商务英语术语和常见表述方法,进一步拓展商务英语知识面。
三、教学内容和要求
《领先商务英语阅读2》共16个单元,每个单元设A、B两篇课文,内容包括“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“商务名人轶事”等多种方面的商务知识。每周两课时教学内容包括:上周学生课外商务阅读效果反馈,规定时间内阅读课文A并处理课后练习题,规定时间内阅读课文B并处理课后练习题。
本教程每单元的两篇课文都与商务领域的某一方面相关, 且本册语言技能训练和商务文化知识按照2:3的比率分配。以此为原则,并本着商务英语阅读课程的任务和目标,现制定教学要求如下:
1. 课堂教学应采取以学生为中心教师为引导的互动式教学方法,通过进行一系列阅读+讨论的课堂活动,调动学生积极性,提高学生阅读效率,增加学生阅读兴趣。
2. 教师应引导学生灵活运用英语阅读技巧,包括获得生词的语境意义,理解长句难句,把握主题与大意,辨识阅读材料的组织范式,掌握材料的整体结构,快速阅读技巧,以及逻辑思辨能力。提醒学生根据不同材料调整自己的阅读目的、阅读方法和阅读速度。
3. 教师应引导并强调学生注重学习商务领域的术语和常用表述,并强调学生在课下进行拓展阅读,课上进行成果反馈,在学生阅读成果互相交流中,进一步强化本教程的商务专业性。
根据教学任务和目标以及具体的教学要求,本教程的重点体现在两个方面。一个是利用所学阅读技巧在课内外广泛阅读商务英语文本;一个是加强商务方面的术语和常见表述方法的学习与实践,并注重分析理解商务与文化之间的关系。而本教程的难点,由本教程性质决定,则体现在课上和课下的阅读过程中,搜集选择和学习与商务有关的文本、英语术语与常见表述,以及分析理解商务与文化之间的关系方面。
四、学时分配
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Unit 1: Multinational Corporations |
2 |
2 |
|||||||
Unit 2:Contract Law |
2 |
2 |
|||||||
Unit 3: Marketing Strategy 1 |
2 |
2 |
|||||||
Unit 4: Marketing Strategy 2 |
2 |
2 |
|||||||
Unit 5: Cultural Awareness in Business |
2 |
2 |
|||||||
Unit 6: Trade Barriers |
2 |
2 |
|||||||
Unit 7: Emerging Markets |
2 |
2 |
|||||||
Unit 8: Effective Leadership |
2 |
2 |
|||||||
Unit 9: Globalization vs. Localization |
2 |
2 |
|||||||
Unit 10: Financial Institutions |
2 |
2 |
|||||||
Unit 12: Managerial Accounting |
2 |
2 |
|||||||
Unit 11: Modern Logistics |
2 |
2 |
|||||||
Unit 13: Culture and Negotiation |
2 |
2 |
|||||||
Unit 14: Intercultural Alliances |
2 |
2 |
|||||||
Unit 15: Financial Personnel |
2 |
2 |
|||||||
Unit 16: How to Stimulate Consumer Purchases |
2 |
2 |
|||||||
合 计 |
32 |
32 |
|||||||
五、考核说明
本课程按100分记成绩,共2个学分, 本课程的考核采取两种形式:形成性考核和课程终结性考试。具体评价方案:形成性考核(50%)+课程终结性考试(50%)=考试总成绩(100%)。
1、形成性考核(50%)
形成性考核是对学生学习过程和阶段性学习效果的综合评价,包括学生参与各项教学活动和自主学习活动的情况以及阶段性的学习进展情况。 形成性考核成绩占总成绩的50%,构成方式为:学生寒假作业20%+平时作业20%+期中测验10%
2、终结性考试(50%)
本课程的终结性考试按教学大纲的要求进行。考试形式为闭卷考试,考试时间为120分钟。满分为100分,由任课教师命题,考试内容以笔试为主。商务英语阅读课的测试内容包括学生在本学期应掌握的商务英语知识、阅读技巧、术语、写作方法等。
六、主要教材及教学参考书目
(一)主要教材
1.潘慧霞编《商务英语教程》,高等教育出版社,2010年出版。
(二)主要参考书目
1. 王朝晖. 商务英语阅读. 北京: 对外经济贸易大学出版社, 2006.
2. 刘法公. 国际商务英语阅读. 国防工业出版社, 2006.
3. 翁凤翔. 当代国际商务英语阅读. 上海交大, 2007.
“宏观经济学(英)”课程教学大纲
教研室主任:王帅 执笔人:李会坦
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:宏观经济学(英)
课程编号:223007
英文名称: Macroeconomics
课程类型:专业限选课
总 学 时:36 理论学时: 36 实验学时:
学 分:2
开设专业:商务英语专业
先修课程:微观经济学
二、课程任务目标
(一)课程任务
本课程为商务英语专业限选课,经济学作为经贸类的基础课程,为商务英语专业同学学习和应用经贸类知识提供了理论依据和分析思路。课程任务是让学生深入了解宏观经济运行的本质,其中包括国民收入的核算与构成,中央银行与商业银行货币体系,政府的财政政策和货币政策,国际收支与外汇,失业,通胀和预期,国民经济增长。同时为了增长学生对现实热点经济问题的了解,课堂上会就08年金融危机,欧债危机,中国金融体系改革,四万亿经济刺激计划等展开专题分析。该课程使用原版英文经济学教材,课程采用中文课与英文课结合的方式,中文课达到深入了解宏观经济理论知识的目的,英文课要求学生用英文解释宏观经济概念,分析宏观经济问题。由此培养懂外语又懂经济的复合型学生。
(二)课程目标
在学完本课程之后,学生能够:
1. 了解国家经济运行本质;
2.掌握宏观经济及金融领域英语名词与概念;
3.对具体的宏观经济政策和现象给出独立的评价和预测;
三、教学内容和要求
(一)理论教学的内容及要求
Chapter 1 The Science of Macroeconomics
What Macroeconomists Study
How Economists Think
How This Book Proceeds
Chapter 2 The Data of Macroeconomics
Measuring the Value of Economic Activity: Gross Domestic Product
Measuring the Cost of Living: The Consumer Price Index
Measuring Joblessness: The Unemployment Rate
Chapter 3 National Income: Where It Comes From and Where It Goes
What Determines the Total Production of Goods and Services?
How Is National Income Distributed to the Factors of Production?
What Determines the Demand for Goods and Services?
What Brings the Supply and Demand for Goods and Services Into Equilibrium?
Chapter 4 Money and Inflation
What Is Money?
The Quantity Theory of Money
Seigniorage: The Revenue From Printing Money
Inflation and Interest Rates
The Nominal Interest Rate and the Demand for Money
The Social Costs of Inflation
Hyperinflation
Chapter 5 The Open Economy
The International Flows of Capital and Goods
Saving and Investment in a Small Open Economy
Exchange Rates
Chapter 6 Unemployment
Job Loss, Job Finding, and the Natural Rate of Unemployment
Job Search and Frictional Unemployment
Real-Wage Rigidity and Structural Unemployment
Labor-Market Experience: The United States
Labor-Market Experience: Europe
Chapter 7 Economic Growth I: Capital Accumulation and Population Growth
The Accumulation of Capital
The Golden Rule Level of Capital
Population Growth
Chapter 8 Economic Growth II: Technology, Empirics,
and Policy
Technological Progress in the Solow Model
From Growth Theory to Growth Empirics
Policies to Promote Growth
Beyond the Solow Model: Endogenous Growth Theory
Chapter 9 Introduction to Economic Fluctuations
The Facts About the Business Cycle
Time Horizons in Macroeconomics
Aggregate Demand
Aggregate Supply
Stabilization Policy
Chapter 10 Aggregate Demand I: Building the IS–LM Model
The Goods Market and the IS Curve
The Money Market and the LM Curve
Chapter 11 Aggregate Demand II: Applying the IS–LM Model
Explaining Fluctuations With the IS–LM Model
IS–LM as a Theory of Aggregate Demand
The Great Depression
Chapter 12 The Open Economy Revisited: The Mundell–FlemingModel and the Exchange-Rate Regime
The Mundell–Fleming Model
The Small Open Economy Under Floating Exchange Rates
The Small Open Economy Under Fixed Exchange Rates
Interest Rate Differentials
Should Exchange Rates Be Floating or Fixed?
From the Short Run to the Long Run: The Mundell–Fleming ModelWith a Changing Price Level
Chapter 13 Aggregate Supply and the Short-Run Tradeoff Between Inflation and Unemployment
The Basic Theory of Aggregate Supply
Inflation, Unemployment, and the Phillips Curve
Chapter 14 A Dynamic Model of Aggregate Demand and AggregateSupply
Elements of the Model
Solving the Model
Using the Model
Chapter 15 Stabilization Policy
Should Policy Be Active or Passive?
Should Policy Be Conducted by Rule or by Discretion?
Chapter 16 Government Debt and Budget Deficits
The Size of the Government Debt
Problems in Measurement
The Traditional View of Government Debt
The Ricardian View of Government Debt
Other Perspectives on Government Debt
Chapter 17 Consumption
John Maynard Keynes and the Consumption Function
Irving Fisher and Intertemporal Choice
Franco Modigliani and the Life-Cycle Hypothesis
Milton Friedman and the Permanent-Income Hypothesis
Robert Hall and the Random-Walk Hypothesis
David Laibson and the Pull of Instant Gratification
Chapter 18 Investment
Business Fixed Investment
Residential Investment
Inventory Investment
Chapter 19 Money Supply, Money Demand, and the Banking System
Money Supply
Money Demand
四、学时分配
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Introduction |
4 |
4 |
|||||||
Classical Theory: The Economy in the Long Run |
8 |
8 |
|||||||
Growth Theory: The Economy in the Very Long Run |
4 |
4 |
|||||||
Business Cycle Theory: The Economy in the Short Run |
12 |
12 |
|||||||
Macroeconomic Policy Debates |
4 |
4 |
|||||||
More on the Microeconomics Behind Macroeconomics |
4 |
4 |
|||||||
合 计 |
36 |
36 |
五、考核说明
闭卷,平时成绩30%,期末考试成绩70%。
六、主要教材及教学参考书目
(一)主要教材
1. N. Gregory Mankiw MACROECONOMICS 7th edition Worth Publishers 2009.
(二)主要参考书目
1.N. Gregory Mankiw PRINCIPLES OF ECONOMICS 6th edition South-Western Cengage Learning 2008.
2.保罗.萨缪尔森 威廉.诺德豪斯 经济学 18版 人民邮电出版社 2007。
“微观经济学(英)”课程教学大纲
教研室主任:王帅 执笔人:李会坦
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:微观经济学(英)
课程编号:223008
英文名称: Microeconomics
课程类型:专业限选课
总 学 时:36 理论学时: 36 实验学时:
学 分:2
开设专业:商务英语专业
先修课程:
二、课程任务目标
(一)课程任务
本课程为商务英语专业限选课,微观经济学为学生了解有200多年历史的西方自由经济思想和市场运行机制提供了依据。课程任务是让学生深入了解微观层面个体和厂商经济行为,理解市场经济是如何通过一只“无形的手”达到有效率的资源配置。课程内容包括供求理论,价格管制,弹性,消费者理论,生产者理论,成本理论,市场理论,税收,市场失灵,效率与公平等。同时为了增长学生对经济概念的了解,课堂上会就中国目前经济问题利用所学微观理论展开分析,一些章节也会安排课堂活动。该课程使用原版英文经济学教材,课程采用中文课与英文课结合的方式,中文课达到深入了解微观经济理论和概念的目的,英文课要求学生用英文解释微观经济概念,在此基础上给出现实生活中的相关例子。由此培养懂外语又懂经济的复合型学生。
(二)课程目标
在学完本课程之后,学生能够:
1.了解市场和价格机制实现资源配置的本质;
2.掌握微观经济领域的英语名词与概念;
3.对具体的微观层面的个体,厂商和政府经济行为和现象给出独立的评价和判断;
三、教学内容和要求
(一)理论教学的内容及要求
Chapter 1
ten Principles of Economics
Chapter 2
thinking Like an Economist
Chapter 3
Interdependence and the Gains from trade
Production Possibilities
Specialization and Trade
comparative advantage: the driving Force of Specialization
Absolute Advantage 54
Opportunity Cost and Comparative Advantage
Comparative Advantage and Trade
Chapter 4
the Market Forces of Supply and Demand
demand
Supply
conclusion: How Prices allocate Resources
Chapter 5
Elasticity and Its application
the elasticity of demand
The Price Elasticity of Demand and Its Determinants
Computing the Price Elasticity of Demand
Chapter 6
Supply, Demand, and Government Policies
controls on Prices
Chapter 7
Consumers, Producers, and the Efficiency of Markets
consumer Surplus
Producer Surplus
Cost and the Willingness to Sell
market efficiency
Chapter 8
application: the Costs of taxation
the deadweight loss of taxation
Chapter 9
application: International trade
The Effects of a Tariff
Other Benefits of International Trade
Chapter 10
Externalities
externalities and market Inefficiency
Negative Externalities
Positive Externalities
Chapter 11
Public Goods and Common resources
Chapter 12
the Design of the tax System
a Financial overview of the U.S. government
The Federal Government
taxes and efficiency
Chapter 13
what are costs?
Total Revenue, Total Cost, and Profit
Costs as Opportunity Costs
The Cost of Capital as an Opportunity Cost
Economic Profit versus Accounting Profit
Production and costs
The Production Function
From the Production Function to the Total-Cost Curve
Fixed and Variable Costs
Average and Marginal Cost
Economies and Diseconomies of Scale
Chapter 14
Firms in Competitive Markets
what Is a competitive market?
The Meaning of Competition
Chapter 15
Monopoly
why monopolies arise
Monopoly Resources
Government-Created Monopolies
Natural Monopolies
Chapter 16
Monopolistic Competition
Between monopoly and Perfect competition
competition with differentiated Products
Chapter 17
Oligopoly
markets with only a Few Sellers
Chapter 18
the Markets for the Factors of Production
the demand for labor
The Competitive Profit-Maximizing Firm
Chapter 19
Earnings and Discrimination
Some determinants of equilibrium wages
Chapter 20
Income Inequality and Poverty
the measurement of Inequality
Chapter 21
the theory of Consumer Choice
the Budget constraint: what the consumer can afford
Preferences: what the consumer wants
Representing Preferences with Indifference Curves
Chapter 22
Frontiers of Microeconomics
asymmetric Information
四、学时分配
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Part I Introduction |
2 |
2 |
|||||||
Part II How Markets Work |
6 |
6 |
|||||||
Part III Markets and Welfare |
6 |
6 |
|||||||
Part IV The Economics of the Public Sector |
6 |
6 |
|||||||
Part V Firm Behavior and the Organization of Industry |
6 |
6 |
|||||||
Part VI The Economics of Labor Market |
6 |
6 |
|||||||
Part VII Topics for Further Study |
4 |
4 |
|||||||
合 计 |
36 |
36 |
|||||||
五、考核说明
闭卷,平时成绩30%,期末考试成绩70%。
六、主要教材及教学参考书目
(一)主要教材
1.N. Gregory Mankiw PRINCIPLES OF ECONOMICS 6th edition South-Western Cengage Learning 2008.
(二)主要参考书目
1.保罗.萨缪尔森 威廉.诺德豪斯 经济学 18版 人民邮电出版社 2007。
“国际管理(英)”课程教学大纲
教研室主任:王帅 执笔人:Sing Liu
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:管理学
课程编号:223009
英文名称:Management Principles
课程类型:(请按我校教学计划安排表中的课程类型进行规范填写,即填写公共基础课、学科基础课、专业基础课、专业方向限选课、专业任选课、公共选修课等)
总 学 时:54 理论学时: 52 实验学时: 2
学 分:2
开设专业:商务英语专业
先修课程:综合商务英语
二、课程任务目标
(一)课程任务
(本项编写要求:写明该课程的性质和任务)
This course introduces students to the functions of management and the manner in which they are applied by the international business enterprise. Included are principles of business organization, scientific management, decision-making, business forecasting, human resource management and economic analysis.
(二)课程目标
(本项编写要求:写明学生在知识和能力方面应达到的目标要求)
Upon the successful completion of this course, the student should be able to:
Trace and explain the development of management thinking through the various schools and examine current management thinking.
List and discuss the various leadership styles used in business, and the assumptions underlying these various styles.
Explain the various functions of management.
Explain the managerial decision process, and discuss the process critically from globally and culturally diverse perspectives.
Discuss the interactions among communications, conflict, changes, general systems theory and management practice.
Define and discuss analytical and quantitative techniques for planning and control.
三、教学内容和要求
(一)理论教学的内容及要求
(本项编写要求:以基本内容为主线,对各知识点分按“了解”、“理解”、“掌握”三个层次提出要求,并说明教学重点及难点)
Introduction to Management
Week 1 - Innovative Management for Turbulent Times
Week 2 - The Evolution of Management Thinking
The Environment of Management
Week 3 - The Environment and Corporate Culture
Week 4 - Managing in a Global Environment
Week 5 - Ethics and Social Responsibility & Managing Small Business Start-Ups
Planning
Week 6 - Managerial Planning and Goal Setting
Week 7 - Managerial Planning and Goal Setting
Week 8 - Strategy Formulation and Implementation
Week 9 - Managerial Decision Making
Organizing
Week 10 - Managing Change and Innovation
Week 11 - Human Resources Management
Leading
Week 12 - Dynamics of Behavior in Organization
Week 13 - Leadership
Week 14 - Motivation
Final
Week 15 - Final Exam week (Date TBD)
(二)实践教学的内容及要求
(本项编写要求:如该课有实验、上机、设计等环节,请注明环节名称和要求)
四、学时分配
(本项编写要求:按章节简要编写各教学环节的学时分配)
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Innovative Management for Turbulent Times |
2 |
2 |
|||||||
The Evolution of Management Thinking |
2 |
2 |
|||||||
The Environment and Corporate Culture |
2 |
2 |
|||||||
Managing in a Global Environment |
2 |
2 |
|||||||
Ethics and Social Responsibility & |
2 |
2 |
|||||||
Managing Small Business Start-Ups |
2 |
2 |
|||||||
Managerial Planning and Goal Setting |
2 |
2 |
|||||||
Strategy Formulation and Implementation |
2 |
2 |
|||||||
Managerial Decision Making |
2 |
2 |
|||||||
Managing Change and Innovation |
2 |
2 |
|||||||
Human Resources Management |
2 |
2 |
|||||||
Dynamics of Behavior in Organization |
2 |
2 |
|||||||
Leadership |
2 |
2 |
|||||||
Week 14 - Motivation |
2 |
2 |
|||||||
Final Exam week |
2 |
2 |
|||||||
合 计 |
30 |
28 |
2 |
||||||
(本参考编写样式为“公路工程管理”课程)
五、考核说明
(本项编写要求:说明本课程所采用的考核方法,如闭卷、开卷、考试、考查等;说明本课程成绩评定的方法,如期末考试与平时成绩的在总评成绩中的百分比例等)
Final Presentation |
50% |
Home Work |
30% |
Class Participation |
20% |
六、主要教材及教学参考书目
(本项编写要求:写明教材及主要教学参考书目的编著者、书名、出版社、出版时间)
(一)主要教材
1.Management by Richard L. Daft Seventh Edition
“国际贸易理论与实务”课程教学大纲
教研室主任:王帅 执笔人:李会坦
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:国际贸易理论与实务
课程编号:223011
英文名称: INTERNAIONAL TRADE THEORY AND PRACITICE
课程类型:专业限选课
总 学 时:36 理论学时: 36 实验学时:
学 分:2
开设专业:商务英语专业
先修课程:
二、课程任务目标
(一)课程任务
本课程为商务英语专业限选课,中国作为半个世纪以来国际贸易最大的受益国,其进口和出口不仅影响到世界贸易的格局,同时也影响了无数个从事国际贸易的国内厂商。国际贸易理论与实务这门课将从微观的角度,把进出口贸易分为若干个紧密联系的环节,研究和学习每个环节当中的条款,注意的问题及风险的防范。课程任务是让学生通过这门课程的学习对进出口贸易每个环节的操作和问题有准确的把握,为企业规避风险的同时,实现进出口利润最大化。课程内容包括进出口买卖合同的协商,国际贸易术语,国际货物运输,国际货物保险,进出口货物价格核算,国际贸易货款结算,国际贸易纠纷,仲裁与不可抗力等。该课程使用英文教材,课程采用中文课与英文课结合的方式,中文课达到深入透彻掌握贸易实务知识的目的,英文课要求学生能说会用各类进出口当中的专用名词和表达方式。由此培养懂外语又懂经贸实务的复合型学生。
(二)课程目标
在学完本课程之后,学生能够:
1.掌握进出口实务每个环节的细节,原理和注意的问题;
2.掌握贸易实务操作中的英语名词与表达;
三、教学内容和要求
(一)理论教学的内容及要求
CHAPTER 1 Introduction to International Trade Practice
Forms of International Business
Managing Risks of International Business Transactions
Participants and Procedures of Import-Export Transactions
CHAPTER 2 Negotiating Business Contracts
Preparation for Negotiations
Structure and Sequence of Negotiations
Structure and Contents of Sales Contracts
CHAPTER 3 Formation of International Sales Contracts
Structure and Contents of CISG
Application of CISG
Formation of International Sales Contracts
CHAPTER 4 Trade Terms
Trade Terms and Sales Contract
Incoterms 2000 Summary
Export Costing and Quoting
CHAPTER 5 Quality, Quantity, and Packing of Commodity
Name of Commodity
Quality of Commodity
Quantity of Commodity
Packing of Commodity
CHAPTER 6 International Payment
Payment Options
Bills of Exchange
Documentary Collection
Letters of Credit
CHAPTER 7 International Cargo Transportation
Modes of Transport
Freight Rates
Shipping Documents
Terms of Shipment
CHAPTER 8 Cargo Insurance
Marine Insurance
China Insurance Clauses
Institute Cargo Clauses
CHAPTER 9 Going Through Customs
Introduction to Trade Documents
Declaration to the Customs
Customs Valuation of Imports and Exports
CHAPTER 10 Documentation
Introduction to Trade Documents
Transaction Documents
Transport Documents
CHAPER 11 International Commercial Dispute Resolution
Disputes and Claims
Alternative Dispute Resolution
Litigation
四、学时分配
章 次 |
各教学环节学时分配 |
|||||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
|||||
CHAPTER 1 Introduction to International Trade Practice |
2 |
2 |
||||||||||
CHAPTER 2 Negotiating Business Contracts |
2 |
2 |
||||||||||
CHAPTER 3 Formation of International Sales Contracts |
2 |
2 |
||||||||||
CHAPTER 4 Trade Terms |
6 |
6 |
||||||||||
CHAPTER 5 Quality, Quantity, and Packing of Commodity |
2 |
2 |
||||||||||
CHAPTER 6 International Payment |
10 |
10 |
||||||||||
CHAPTER 7 International Cargo Transportation |
4 |
4 |
||||||||||
CHAPTER 8 Cargo Insurance |
2 |
2 |
||||||||||
CHAPTER 9 Going Through Customs |
2 |
2 |
||||||||||
CHAPTER 10 Documentation |
2 |
2 |
||||||||||
CHAPER 11 International Commercial Dispute Resolution |
2 |
2 |
||||||||||
合计 |
36 |
36 |
五、考核说明
闭卷,平时成绩30%,期末考试成绩70%。
六、主要教材及教学参考书目
(一)主要教材
1. 李月菊 国际贸易实务与操作 上海外语教育出版社 2010。
(二)主要参考书目
1.黎孝先 王健 国际贸易实务 第五版 对外经济贸易大学出版社 2011。
2. 吴百福 徐小薇 进出口贸易实务教程 第六版 上海人民出版社 2012。
“工商导论”课程教学大纲
教研室主任:王帅 执笔人:王帅
一、课程基本信息
开课单位:澳门太阳集团网站入口商务英语系
课程名称:工商导论
课程编号:224007
英文名称:Fundamentals of Business
课程类型:专业任选课(请按我校教学计划安排表中的课程类型进行规范填写,即填写公共基础课、学科基础课、专业基础课、专业方向限选课、专业任选课、公共选修课等)
总 学 时:36 理论学时: 24 实验学时: 12
学 分:2
开设专业:商务英语专业
先修课程:商务知识导读
二、课程任务目标
(一)课程任务
(本项编写要求:写明该课程的性质和任务)
本课程是一门商务英语专业任选课程,也是商务英语专业学生学习和掌握市场经济与工商管理知识的基础课程。本课程的任务是使学生可以对市场经济及现代工商企业的运作有一个总体的印象,并熟悉企业环境、经营管理、金融财务、法律保险等方面的英语词汇和用语。本课程对市场经济及工商管理的描述与国际上的通行定义为基础,但尽量结合中国实际。在讨论和分析案例时,也尽量使用于中国相关的题目和素材,以帮助学生掌握中国融入全球经济时在工商管理方面所需的基本概念和相关英语知识,为下一步学习更微观、更具体的课程打下基础。
(二)课程目标
(本项编写要求:写明学生在知识和能力方面应达到的目标要求)
在学完本课程之后,学生能够:
1. 对市场经济及现代工商企业的运作有一个总体的印象;
2. 并熟悉企业环境、经营管理、金融财务、法律保险等方面的英语词汇和用语;
3.根据所学的定义及相关知识进行案例分析;
4.锻炼学生的汉英翻译能力及社会实践能力。
三、教学内容和要求
(一)理论教学的内容及要求
(本项编写要求:以基本内容为主线,对各知识点分按“了解”、“理解”、“掌握”三个层次提出要求,并说明教学重点及难点)
Chapter 1 Setting Up a Business
1. 通过学习应了解各种企业的不同经营形式及其特点;
2. 掌握相关的商业术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter 2 Marketing: an Overview
1. 系统全面地了解营销学的起源机、及其在中国的产生和现状;
2. 清楚地掌握营销作用、营销组合和市场细分等营销学的有关概念;
3. 能够灵活运用所掌握的知识并付诸实践。
Chapter3 Products and Pricing
1. 了解产品和价格有关知识;
2. 掌握相关的商业术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter4 Channels of Distribution
1. 了解分销渠道的各个环节及相关知识;
2. 掌握相关的商业术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter 5 Promotion
1. 了解广告的不同媒介以及产品促销的不同方式和优缺点;
2. 掌握相关的商业术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter6 Money and Banking
1. 了解如何界定货币,掌握货币的不同形式和功能;
2. 能够描述各类金融机构和他们提供的服务;
3. 掌握货币供应原理,讨论美联储的功能和控制货币供应的手段;
4. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter 7 Financing
1. 了解并能解释短期与长期融资方式;
2. 掌握相关的融资术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter 8 Accounting
1. 了解会计师的工作及会计基本原理和分类;
2. 掌握两种主要的财务报表:资产负债表和损益表;
3. 能够解释主要财务比率的计算方式;
4. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter9 The Securities Market
1. 了解初级和二级证券市场的不同;
2. 掌握普通股和优先股对股东的价值及在二级市场的表现;
3. 能解释证券交易的流程;
4. 能够描述共同基金和期货提供的投资机会;
5. 了解并能解释证券市场的监管。
Chapter 10 Risk Management and Insurance
1. 了解风险管理的步骤和其他各种保险;
2. 掌握相关的商业术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter 11 Business Law
1. 了解并界定美国三类法律:成文法、普通法和行政法;
2. 掌握美国司法体系的结构和司法工作流程;
3. 能够简介合同法、侵权法、财产法、流通票据、代理法和破产法。
Chapter 13 International Business
1. 了解进出口贸易的种类和与之相关的各种因素,如有形贸易和无形贸易、产品才、绝对优势和相对优势;
2. 了解和掌握进行国际贸易的程序及其相关的商业术语和词汇;
3. 了解国际贸易中外汇和关税所起到的作用。
Chapter 13 Managing Business Enterprises
1. 了解管理模式的类型与选择依据相关的理论;
2. 弄清管理组织结构、组织整合和组织权力的构成;
3. 大致了解管理的决策、计划、领导等整个过程并能联系实际地加以运用。
Chapter 14 Human Resources Manageement
1. 了解人力资源管理的必要性和重要性;
2. 掌握相关的商业术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
Chapter 15 Motivation and Leadership !
1. 理解和掌握课文中所介绍的管理学的不同流派及构成;
2. 了解激励在管理活动中所起到的重要作用以及主要的激励方式;
3. 掌握领导的含义、类型、工作内容及主要的领导风格。
Chapter 16 Managing Information
1. 了解信息技术对企业的重要性和网络对公司营运提供的新方式;
2. 了解不同的信息系统级计算机的硬件和软件;
3. 掌握信息系统辅助公司日常营运和决策的方式。
Chapter 17 The Environment and Responsibilities
1. 了解和区分不同类型的经济体系、经济及其特点,并学习评估标准;
2. 理解现代企业应承担的责任和义务以及成功企业所具备的法律和经济条件以及环境;
3. 掌握政府对社会经济所起的宏微观控制作用。
Chapter 18 Careers in Business
1. 了解商业生涯中不同职业的决定因素和工作范围以及应聘面试时应注意的要点;
2. 掌握相关的商业术语和词汇,并做到能灵活运用;
3. 将所学知识带入案例进行分析和比较,联系实际找出最佳解决方案。
(二)实践教学的内容及要求
(本项编写要求:如该课有实验、上机、设计等环节,请注明环节名称和要求)
1.成立自己的企业
了解企业的组织架构,理解企业管理及人力资源管理的基本知识和方法,掌握领导的概念、内容及不同的领导风格。
2.产品营销实践
了解营销的概念及其对企业的重要性,掌握营销组合机促销的不同方式及其优缺点,掌握会计报表的制作及其作用。
3. 模拟面试
了解企业进行面试的流程及其重要性,掌握简历的写作及面试时的应对技巧,掌握企业面试中的常用术语及不同职业的工作范围。
四、学时分配
(本项编写要求:按章节简要编写各教学环节的学时分配)
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Chapter 1 Setting Up a Business |
2 |
1 |
1 |
组建公司 |
|||||
Chapter 2 Marketing: an Overview |
2 |
1 |
1 |
营销实践 |
|||||
Chapter3 Products and Pricing |
2 |
1 |
1 |
营销实践 |
|||||
Chapter4 Channels of Distribution |
2 |
1 |
1 |
营销实践 |
|||||
Chapter 5 Promotion |
2 |
1 |
1 |
营销实践 |
|||||
Chapter6 Moneyand Banking |
2 |
2 |
|||||||
Chapter 7 Financing |
2 |
2 |
|||||||
Chapter 8 Accounting |
2 |
1 |
1 |
营销实践 |
|||||
Chapter9 The Securities Market |
2 |
2 |
|||||||
Chapter 10 Risk Management and Insurance |
2 |
2 |
|||||||
Chapter 11 Business Law |
2 |
2 |
|||||||
Chapter 12 International Business |
2 |
2 |
|||||||
Chapter 13 Managing Business Enterprises |
2 |
1 |
1 |
管理实践 |
|||||
Chapter 14 Human Resources Management |
2 |
1 |
1 |
管理实践 |
|||||
Chapter 15 Motivation and Leadership |
2 |
1 |
1 |
管理实践 |
|||||
Chapter 16 Managing Information |
2 |
2 |
|||||||
Chapter 17 The Environment and Responsibilities |
2 |
2 |
|||||||
Chapter 18 Careers in Business |
2 |
1 |
1 |
模拟面试 |
|||||
合 计 |
36 |
26 |
10 |
||||||
五、考核说明
本课程采用闭卷考试与实践相结合的考核办法。其中闭卷考试占70%,实践成绩占30%。
六、主要教材及教学参考书目
(本项编写要求:写明教材及主要教学参考书目的编著者、书名、出版社、出版时间)
(一)主要教材
陈准民《工商导论》第二版,高等教育出版社2009年版;
(二)主要参考书目
1. 加雷恩·琼斯(美)《工商导论:公司如何为人创造价值(英文版)》,人民邮电出版社2007年版;
2. 尼克尔斯、麦克休(美)《商务学导论(第9版)》,清华大学出版社2012年版。
“电子商务英语”课程教学大纲
教研室主任: 王帅 执笔人:张涛
一、课程基本信息
开课单位:澳门太阳集团网站入口
课程名称:电子商务英语
课程编号:224008
英文名称:An English Course for E-commerce
课程类型:(请按我校教学计划安排表中的课程类型进行规范填写,即填写公共基础课、学科基础课、专业基础课、专业方向限选课、专业任选课、公共选修课等)
总 学 时: 36 理论学时: 18 实验学时: 18
学 分:2
开设专业:商务英语
先修课程:无
二、课程任务目标
(一)课程任务
重点介绍电子商务的概念和分类、网络营销、电子支付、在线物流和电子政府等基础知识,此外还介绍了电子商务英语写作技巧等相关知识。
(二)课程目标
在学完本课程之后,学生能够:
1.了解电子商务的基本概念与知识
2.了解电子商务概念的英语表达
三、教学内容和要求
(一)理论教学的内容及要求
Unit 1 Overview of E-Commerce
Unit 2 Foundations of E-Commerce
Unit 3 Infrastructure for E-Commerce
Unit 4 Electronic Payment Systems Information Box
Unit 5 Business Strategy of E-Commerce
Unit 6 B2B, B2C & C2C E-Commerce Information Box
Unit 7 Online Marketing and Advertising Information Box
Unit 8 E-Commerce Global Issues and Development in China Information Box
四、学时分配
(本项编写要求:按章节简要编写各教学环节的学时分配)
章 次 |
各教学环节学时分配 |
||||||||
小计 |
讲授 |
实验 |
上机 |
习题 |
讨论 |
课外 |
备 注 |
||
Unit 1 Overview of E-Commerce |
4 |
||||||||
Unit 2 Foundations of E-Commerce |
4 |
||||||||
Unit 3 Infrastructure for E-Commerce |
4 |
2 |
|||||||
Unit 4 Electronic Payment Systems |
6 |
||||||||
Unit 5 Business Strategy of E-Commerce |
4 |
||||||||
Unit 6 B2B, B2C & C2C E-Commerce Information Box |
4 |
4 |
|||||||
Unit 7 Online Marketing and Advertising Information Box |
6 |
||||||||
Unit 8 E-Commerce Global Issues and Development in China Information Box |
4 |
||||||||
合 计 |
32 |
||||||||
五、考核说明
(本项编写要求:说明本课程所采用的考核方法,如闭卷、开卷、考试、考查等;说明本课程成绩评定的方法,如期末考试与平时成绩的在总评成绩中的百分比例等)
考查:期末论文
六、主要教材及教学参考书目
(本项编写要求:写明教材及主要教学参考书目的编著者、书名、出版社、出版时间)
(一)主要教材
《电子商务》 廖丽洁 高等教育出版社 2006
(二)主要参考书目
《电子商务英语教程》 张海波 中国水利水电出版社 2007